What is a mobile billboard? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can find it in it’s various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are there a lot of businesses using this type of advertising to get their message to the consumers? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First off, let’s talk about it’s expenses. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the advertising cost being comparable if not better, there is still another advantage in it’s favor. Actual impressions or exposure to the consumers.
Compared to the usual billboards out there, that a prospect could just pass it by without even looking.But the way in which a mobile billboard get’s it’s message across, it is much more effective.And the way it is able to do that is by being in the consumer’s face. You can’t just drive by it.It is stuck with you in traffic right at eye level
This is very powerful. A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.
That is one of the obstacles that TV and Radio face as traditional forms of advertising.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.
If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad. It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business.More leads and more sales are going to happen by using this type of advertising.
You are guaranteed exposure.You are practically ensured of having your ad read. What more can an advertiser want.
You can see it’s effectiveness by the way more and more businesses are using it to advertise.In 2004 by itself, there was more than $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.
So for many businesses looking for more ways to find customers, this might just be what they are looking for.
